Acushnet Company Ad and Cookie Policy

Effective Date: 12/08/2016

We use common tracking technologies

We collect personal information about users over time and across different websites when you use our website or service. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. These tracking tools may include browser cookies. We may also use web beacons, tracking pixels, flash cookies, and similar technologies.

We use tracking technologies for a variety of reasons

We use tracking tools, including cookies, on our websites. Cookies are small files that download when you access certain websites. To learn more, visit here or here. These pages also explain how you can manage and delete cookies. We use tracking tools:

  • To recognize new or past users.
  • To authenticate registered users.
  • To improve our websites and products.
  • To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
  • To observe your behaviors and browsing activities over time across multiple websites or other platforms.
  • To better understand the interests of our customers and our website visitors.
  • To personalize the content and services on our websites.

We engage in interest-based advertising

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based advertising or "online behavioral advertising" includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products. Where legally required we get consent to engage in interest-based advertising.

How do we gather relevant information about you for interest-based advertising?

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others.

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

You can control tracking tools

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please visit here. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some websites have "do not track" features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.

Options you select are browser and device specific.

You can opt-out of online behavioral advertising

The Self-Regulatory Program for Online Behavioral Advertising provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt-out of having your online behavior collected for advertising purposes, click here.

Some tracking tools do not participate in the Self-Regulatory Program for Online Behavioral Advertising. To get more information about how to opt-out of having your online behavior collected through these tracking tools, click on the link in the description of that particular tracking tool.

Choices you make are both browser and device-specific.

We use specific tracking technologies

Here is more information about the tracking technologies we currently use on our websites. We use all of these tracking technologies to improve our site and the experience of our visitors:

  • Aggregate Knowledge
    Aggregate Knowledge helps us aggregate anonymous user activity and enables us to provide more targeted online advertising for you. The Aggregate Knowledge platform helps us deliver ads with the most relevant content to you.
  • AppNexus
    AppNexus is a display advertising exchange that we use to manage and optimize our display advertising activity. Tags help us to facilitate the buying and selling of media advertising inventory through this online exchange. For more information about how to opt-out of AppNexus cookies, you can go here.
  • BidSwitch (IPONWEB)
    BidSwitch (also known as IPONWEB) provides a platform to enable buyers and sellers of advertisements to communicate with one another. We use this tool to target advertising to your interests. For more information about how to opt-out of BidSwitch cookies, you can go here.
  • Criteo
    We use Criteo to display ads for products you may have clicked on while visiting our site. These ads may appear on third party websites.
  • Demandware Analytics
    We use Demandware Analytics to measure the effectiveness of our e-commerce platform. We use this information to make our websites better. For more information about how to opt-out of Demandware cookies, you can go here.
  • DoubleClick and DoubleClick Floodlight
    Floodlights allow us to capture and report on the actions of users who visit our website after viewing or clicking on one of our paid search ads. This allows us to determine the effectiveness of our online campaigns in terms of both sales and user activity on our sites.
  • ExactTarget (Salesforce Marketing Cloud)
    ExactTarget (also known as Salesforce Marketing Cloud) provides a direct marketing platform to communicate with and track behavior of consumers through email and on our websites. For more information about how to opt-out of ExactTarget cookies, you can go here.
  • Facebook Connect
    We use this technology to allow users to share their experiences with our Apps and websites on Facebook. For example, we may collect your browser information, demographic data, and interaction data.
  • Facebook Exchange (FBX)
    We use this technology to serve you ads on Facebook based on the pages you visited on our websites.
  • Facebook Social Plugins
    We use this technology to allow users to share their experiences with our Apps and websites on Facebook. For example, we may collect your browser information, demographic data, and interaction data.
  • Google Analytics
    We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.
  • Google Tag Manager
    We use Google Tag Manager in order to track user behavior, traffic analysis and marketing optimization.
  • Hotjar
    We use Hotjar to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website. For information about how to opt-out of Hotjar cookies, you can go here.
  • Index Exchange (Casale Media)
    We use Index Exchange to help us understand when you have seen one of our advertisements. We use this information to measure the impact of our advertisements.
  • Krux Digital
    We use Krux Digital to help us identify our customers across different devices. We also use it to manage and protect our customer data.
  • LiveRamp
    LiveRamp is a tool that provides us information about your interests. We use this information to target certain products or advertisements to you.
  • Mass Relevance
    Mass Relevance (also known as Spredfast) offers a single social software platform that allows us to understand your interests. We use this information to tailor our content to your interests. For information on how to opt-out of Spredfast cookies, you can go here.
  • MediaMath
    MediaMath is a tool that we use to optimize the effectiveness of our advertising.
  • Neustar AdAdvisor
    Neustar AdAdvisor collects demographic and geographic information about you. This could include the places where you have shopped in the past year. It may also include information about your age group and employment status. We use this information to help us better understand your interests.
  • New Relic
    This cookie is used to track user sessions on our websites and is only used in browsers that do not support the Navigation Timing API. For information on how to opt-out of New Relic cookies, you can go here.
  • One by AOL (ADDTECH)
    One by AOL (formerly known as ADDTECH) provides a platform to enable buyers and sellers of advertisements to communicate with one another. We use this tool to target advertising to your interests.
  • Padiact
    Padiact provides a platform to serve opportunities to website users to choose to opt-in to marketing communications. For more information you can go here.
  • PowerReviews
    We use PowerReviews to display our product reviews and ratings on Google. This enables us to share our product information with a broad base of consumers. For more information about how to opt-out of PowerReviews cookies, you can go here.
  • PubMatic
    PubMatic provides a platform to enable buyers and sellers of advertisements to communicate with one another. We use this tool to target advertising to your interests.
  • PulsePoint
    PulsePoint is a tool we use to determine the types of content that may interest you. We also use PulsePoint to deliver that content to you.
  • Rejoiner
    Rejoiner is a lifecycle email marketing software that we use to send targeted marketing messages to users of our websites. For more information about how to opt-out of Rejoiner cookies, you can go here.
  • Rubicon
    We use Rubicon to build, manage and optimize our display advertising activities. For information about how to opt-out of Rubicon cookies, you can go here.
  • ShareThrough
    ShareThrough provides a platform to enable buyers and sellers of advertisements to communicate with one another. We use this tool to target advertising to your interests. For more information about how to opt-out of ShareThrough cookies, you can go here.
  • ShareASale
    ShareASale is an affiliate marketing network that is used to track commission and promote our websites through various third parties. For more information about how to opt-out of ShareASale cookies, you can go here.
  • SMART AdServer
    SMART AdServer is display advertising exchange that we use to manage and optimize our display advertising activity. Tags help us to facilitate the buying and selling of media advertising inventory through this online exchange. For information about how to opt-out of SMART AdServer cookies, you can go here.
  • Taboola
    We use Taboola to display our products on our partner’s websites. For more information about how to opt-out of Taboola cookies, you can go here.
  • TubeMogul
    TubeMogul integrates real-time media buying, ad serving, targeting optimization and brand measurement into its platform. This helps us serve you ads that may be of interest to you.
  • Twitter Advertising, Twitter Button and Syndication
    Twitter is an online social networking service that enables users to send and read short messages. Twitter operates Syndication. We use the Twitter cookies to enable social sharing buttons on our sites, as well as to track social media and other Web browsing behavior in order to target ads and promotions to your interests. For more information on how to opt-out of Twitter cookies, you can go here.
  • Xaxis
    We use Xaxis to understand your interests. We use this information to deliver relevant advertising to you and to customize your online experience.
  • Yahoo Ad Exchange
    We use Yahoo Ad Exchange to show our ads and products to consumers who might find them interesting. For information you can go here.
  • Yahoo Analytics
    We use Yahoo Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.
  • Zedo
    Zedo provides a platform to enable buyers and sellers of advertisements to communicate with one another. We use this tool to target advertising to your interests. For more information on how to opt-out of Zedo cookies, you can go here.

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